African TV content market value doubles in four years
| 10 November 2014
The African television sector is now worth US$500 million in annual TV content sales, according to the company behind the industry's major marketplace DISCOP Africa.
Patrick Jucaud-Zuchowicki, general manager of Basic Lead, said the market for TV content in the continent is now worth double the amount generated in 2010, according to Balancing Act Africa.
The industry event, organised by Basic Lead, concluded its 9th edition in Johannesburg on Friday 7 November 2014, having seen a 36% in pre-registration figures on last year's meeting.
A raft of announcements were made at DISCOP Africa, including a contract between Eutelsat and Ghana's Crystal TV for satellite capacity and an extension to its existing satellite capacity aboard Eutelsat 7B for Zambia's Muvi TV.
Lagardere has also taken a share into Diffa's African film distribution company and is launching its children's TV channel Gulli in French and in English across Africa. Canal + is also expanding its African operations, with greater investment in African productions and a new African headquarters in Côte d'Ivoire.