Muvi TV doubles digital channel line-up on EUTELSAT 7B
| 10 November 2014
Standing poised for a new phase of expansion, Muvi TV, Zambia's leading commercial broadcaster has renewed and expanded its satellite capacity requirements from Stellar.
eutelsatThe German play-out centre and satellite uplink facility, which leases high power capacity on the EUTELSAT 7B satellite, connects Muvi TV's content via the satellite to its facility in Germany. The content is then turned around and broadcast back to the sub-Saharan home market from the Stellar-owned teleport, also via EUTELSAT 7B.
Under the new deal, Stellar will broadcast Muvi TV to Zambia and neighbouring countries, doubling the range of channels broadcast via EUTELSAT 7B to 12. These include popular Nigerian content, new Muvi-branded channels, as well as news, sports (including German Bundesliga football matches), and formats showing user-generated content.
The content is partially broadcast free-to-air (Africa TV, Emmanuel TV and Prism Africa), reaching across Zambia, Zimbabwe, Botswana, Namibia and Mozambique, while the subscription channels are available to Zambian homes who sign up for a Muvi TV smartcard and decoder. Subscribers can pay monthly fees through the mobile phone network by sending a text message.
With this new phase of expansion on EUTELSAT 7B, Muvi TV says that it is delivering on its vision of enabling all homes in Zambia to benefit from the choice and quality of digital TV. Digital reception in Zambia was previously confined to viewers in Lusaka, Ndola and Livingstone who could access just one channel, Muvi TV. Muvi TV plans a further expansion in second quarter 2015 using capacity booked on the EUTELSAT 7B satellite.
"Our tremendous growth over the last five years has been underpinned by our relationships with top technology partners," commented Steve Nyirenda, CEO of Muvi TV. "We are pleased to cement these partnerships with long-term agreements with two top providers - with Eutelsat for satellite capacity and with Stellar for play-out and turnaround services."
Added Stellar CEO Christian Steffen: "Much of Muvi TV's success is naturally due to the quality content produced in Zambia, but the cooperation with Eutelsat and Stellar enables Muvi TV to address a substantially wider audience in all neighbouring countries, and indeed throughout all of sub-Saharan Africa."