EbonyLife TV spreads its reach to southern Africa
| 10 November 2014
Black entertainment network EbonyLife TV has launched on MultiChoice's DStv platform in southern Africa, following its introduction in July 2013 in west, east and central Africa.
The pay-TV channel, which provides over 1,000 hours of original African programming spanning reality TV, drama, comedy, lifestyle, news, talk shows – is aimed at young people aged between 18 and 34.
"We're extremely excited about EbonyLife TV's extension into the Southern African and South African markets, barely a year after our launch. This expansion is due to our success in the rest of Africa. We're proud of the fact that we are a 100% homegrown," said Mo Abudu, executive chairman and CEO, EbonyLife TV.
Aletta Alberts, GM for content, MultiChoice, added: "EbonyLife TV is the perfect example of how entertaining local content can travel across the continent. I'm sure our DStv Compact, Extra and Premium customers will enjoy the wide variety of entertainment on this channel – there really is something for every member of the family. This is Africa at its best."