Sundance makes Mexican debut as AMC doubles regional households
| 10 November 2014
The debut of AMC and the first ever launch of Sundance Channel are at the vanguard of AMC Networks International Latin America's expansion in Mexico on leading subscription pay-TV platforms.
AMClatamAMC Networks International recently rebranded MGM Channel to AMC, bringing to the local market programmes such as Walking Dead, Mad Men and Breaking Bad. The expansion will see AMC Networks double its distribution from its previous carriage as MGM Channel and follows the major expansion of Robert Redford-founded Sundance Channel in recent months throughout Latin America including first ever launches this summer in six new territories.
As part of the new agreements with Mexican cable association PCTV, AMC and Sundance Channel will launch as 24-hour video-on-demand (VOD) linear channels. This includes Megacable in Guadalajara and Telecable, owned by Grupo Hevi.
Linear channels and VOD services for AMC and Sundance Channel will also launch on all pay-TV platforms owned by Televisa Telecom. These include the DTH platform Sky Mexico, which is the country's largest pay-TV operator, and the Cablevision, Cablemas, Cablevision Monterrey and Izzi cable systems. A separate agreement has also been finalised with IPTV provider Total Play in Mexico City to launch both brands.
"These new agreements with the largest pay-TV platforms in Mexico endorse the growing demand for AMC, Sundance Channel and elgourmet in the region," commented Eduardo Zulueta, managing director of AMC Networks International Latin America and Iberia. "We have just doubled the distribution of our channels in Mexico and have ambitious growth plans for the rest of Latin America." He continued: "Our commitment to the region is firm and is emphasised by the improvement in our offer of globally renowned and locally relevant channels."