SAB TV's Rajasthan roadshow seeks new comedy talent
Rebecca Hawkes
| 11 November 2014
Sony's Indian pay-TV comedy channel SAB TV is launching a new reality-based stand-up show Chai Pe Chutkule, and going on the road to discover new talent and local audiences at the audition shows.

The initiative will begin in eight cities in Rajasthan, namely Jaipur, Ganganagar, Kota, Alwa, Bikaner, Ajmer, Hanumangarh and Bharatpur.

"We believe Chai Pe Chutkule has the right mix of interactivity and great content. The property in itself will be intensely engaging whilst also search for some of the best local talent. It is an extension of our brand promise of Asli Mazaa Sab Ke Saaath Aata Hai and we aim to take it around the country looking for genuine local talent with a flair for clean comedy whilst entertaining the local family audiences with their talent," said Anooj Kapoor, senior EVP and business head, SAB TV.