Mexican audience rockets for Canal Sony
Juan Fernandez Gonzalez
| 11 November 2014
Sony Pictures Television Latin American channel Canal Sony has seen audience figures rocket in Mexico following new programming introduced in August.
canalsonySince the new season kicked off in October, the network has experienced even faster growth, reaching an 86% increase since Canal Sony was re-launched in August. According to Ibope ratings delivered by Sony Pictures Television, the channel showed an average 0.28% share in October and was the sixth most viewed pay-TV channel during prime time for audiences between 18-34 years old.
The new programming schedule launched by Canal Sony includes series such as The Blacklist, How I Met Your Mother, Mexico's Next Top Model, The Voice, Grey's Anatomy, Once Upon A Time and Marvel's Agents of SHIELD, which drove the network to lead young audiences with medium and high purchasing power.
"The audience growth and the positive tendency we have been through confirm our content strategy and our capacity to offer Latin American audiences a different and emotional programming, which covers their entertainment needs," said Nathalie Lubensky, senior VP and channels manager at Sony Pictures Television Latin America.
Following the premiere of the new Mexican line-up in August, Sony Pictures launched a new feed with Canal Sony and AXN in Central America and the Caribbean in September, completing an effort to relaunch the networks.
Sony Pictures Television is also delivering four standard signals for Mexico, the Southern region (Argentina, Uruguay, Paraguay), the Andean region (Colombia, Ecuador, Peru, Bolivia) and Venezuela. In addition, it is offering an HD feed for Brazil and a general feed for the whole of Latin America