The Russian national commercial broadcaster CTC Media has appointed Oleg Kuzmin as its chief strategic communications officer.

Prior to joining the company, Kuzmin headed communications and marketing projects in different sectors of the economy from heavy industry to media and sports.

In his new role, his responsibilities will include development and implementation of the company’s PR strategy and communications policy, investor relations, external and internal communications, corporate social responsibility and communications support for the TV channels’ projects.

Commenting on the appointment, Yuliana Slashcheva, CTC Media’s CEO, said: “I am pleased to see Oleg Kuzmin in our team. I am convinced that his many years of successful work in corporate communications and public relations on both Russian and international markets will enable CTC Media to further strengthen its position as the leading Russian independent media company.”

Oleg Kuzmin added: “I am pleased to join CTC Media’s team. Today the media and entertainment industry provides plenty of opportunity for development, and communications are extremely necessary in a period when the industry faces difficult challenges. I am convinced that together we will be able not only to enhance the company’s image, but to achieve a new level of communication with our target audience.”