Vodafone to launch UK fixed line TV services
Joseph O'Halloran
| 12 November 2014
In the latest development in which UK mobile and telecoms providers are seeing TV as providing rich pickings, Vodafone has revealed plans to launch new broadband TV services in 2015.

vodafoneEver since it picked up a 3G licence around the turn of the millennium, the leading mobile operator has looked at mobile video and TV as a way in which to recoup its huge investment. Yet its first mobile TV offerings in the latter part of the last decade were far from successful and it currently bundles Sky Sports free of charge to its 4G customers.

The announcement of the new fixed line Vodafone TV service for the UK, which will put Vodafone in direct competition with arch rival EE whose new IPTV service has just come on stream, came as part of the chief executive's statement to investors during the announcement of the company's half-yearly results.

In the call, group chief executive Vittorio Colao commented that the company had made "encouraging progress" during the first half of its fiscal year in which group revenue had risen 8.9% year-on-year to 20.8 billion. He added: "We continue to enhance our 4G propositions with a mixture of attractive music, sport and TV content to increase adoption and usage. We now have content deals in ten markets and 4G customers that buy content services typically use significantly more data than those without bundled content. We have recently launched a combined fixed broadband and TV service in the Netherlands, and are announcing today our plans to launch residential broadband services in the UK in Spring 2015, leveraging the infrastructure acquired with Cable & Wireless Worldwide."