MTS launches Russian satellite TV service
| 12 November 2014
Leading Russian telco has Mobile TeleSystems OJSC (MTS) expanded considerably its bouquet with the introduction of a satellite TV throughout its home territory and CIS.
MTS will offer 160 TV channels — including 30 in high-definition — in six languages and will provide access to a variety of value-added services, including delayed viewing, pausing, video-on-demand (VOD), an interactive TV-guide, weather forecasts, maps, currency rates information using an MTS SIM card integrated in a set-top-box.
The MTS satellite TV service will be broadcast using ABS-2 satellite throughout the territory of Russia in the DV2-S2 standard. MTS leases nine transponders on the ABS-2 satellite and has installed a teleport and a ground station in Moscow as well as has ground equipment in various regions throughout Russia.
Commenting on the launch, MTS vice president and chief marketing officer Vasyl Latsanych said: "One of the three pillars of our 3D strategy – differentiation – reflects our mission to offer our customers unique products and services to enhance their digital lives. In line with our strategy to leverage our mobile, fixed and retail networks to expand into complimentary lines of business, MTS is entering the satellite TV market and will focus on developing satellite TV offerings in the areas where digital cable TV is not available. We believe that MTS is uniquely positioned to succeed in this market through the strength of our brand, the quality and diversity of our content portfolio, our unrivalled retail network of 4,000 stores spread out across Russia, and the expertise of our management team in cable and mobile TV services."