thePlatform debuts mpx Replay
Michelle Clancy
| 13 November 2014
White-label video publishing company and Comcast subsidiary thePlatform, has introduced a new service to covert linear TV channels and C3/C7 video sources to catch-up.

mpx Replay thePlatformThe new mpx Replay is designed to provide instant replay mpx asset creation for publishing and distribution, automated metadata and is said to deliver richer search and discovery, pre-set availability windows, ad policy enforcement and increased monetisation options. These include advertising, TVE authentication, and commerce (download to own or rentals).

"Mpx Replay addresses distinct, but similar, needs facing broadcasters particularly in Europe and North America," explained thePlatform's co-CEO Marty Roberts. "In Europe, broadcasters need a faster and more efficient way to address the growing demand for catch-up TV across any screen. In North America, broadcasters need an optimised C3 video process that keeps national ad loads intact when bringing their channels online. Mpx Replay provides a streamlined, cloud-based solution for both."

Using just-in-time (JIT) packaging from Elemental Technology's recently-introduced Delta product, users can adapt catch-up and C3 files to network and device parameters on the fly, allowing consumers to view content instantly with real-time adaptive bitrate streaming for Apple HLS, Smooth Streaming, MPEG-DASH, and Adobe HDS. MP4 and MPEG-TS outputs are also supported.

"The rising demand for time-shifted video and live-to-VOD services requires a new class of video management and delivery capabilities," added Aslam Khader, chief product officer for Elemental. "It's a key reason we developed Elemental Delta, and we're very proud that it's an integral part of thePlatform's mpx Replay service."