CEA unveils UltraHD labelling, teams with DEG to promote Blu-ray
Michelle Clancy
| 13 November 2014
The US Consumer Electronics Association (CEA) and Digital Entertainment Group (DEG) are teaming have to promote the latest Blu-ray Disc releases and emerging home entertainment technologies to consumers.

CEA has also separately announced that it would back the nomenclature of '4K Ultra HD' and '4K UHD' as common terminology.

The two organisations are collaborating to develop The DEN (Digital Entertainment News) Presents Ben Lyons, a year-long series of satellite media tours highlighting the most recent movie and television releases for home viewing and the best ways to purchase and watch them. The two are advocating physical access through Blu-ray disc, and digitally through smart TVs and portable devices such as tablets, smartphones and computers.

"Everyone loves movies and television shows and with all of today's great technology it is easier than ever before to enjoy your favourite video content whenever and wherever you want to watch it," said DEG president Amy Jo Smith. "With thousands of movies and TV shows to choose from and so many options to watch them on, there are almost unlimited choices for consumers. That is where pop culture expert Ben Lyons comes in – to help consumers navigate this exciting new landscape."

Each month, Lyons will spotlight what's new in consumer electronics home entertainment technologies while highlighting new Blu-ray titles from major Hollywood studios. As part of the series, Lyons will discuss the hottest Blu-ray Disc Combo Packs being released, which provide consumers with a Blu-ray version of the movie or TV programme and a digital-HD version for a laptop, tablet, phone or other mobile device. At the same time, Lyons will showcase the latest in immersive mobile and home entertainment technologies including 4K UltraHD.

"4K UHD delivers such a rich experience, consumers are now asking for it by name," CEA said. "4K UHD sales continue to grow at a rapid rate. Embracing a consistent look and message helps elevate the credibility of this exciting new category as it matures from early adopters to the mainstream."