MPAA boosts anti-piracy efforts with online video search site
Michelle Clancy
| 13 November 2014
The MPAA is fighting piracy in a new way with the launch of a consumer-facing, ad-free website – – that guides visitors to legitimate online video platforms.

Users can enter a ZIP code to find show times at local theatres, watch trailers and set alerts via the GoWatchIt function when desired content becomes available online.

WhereToWatch "gives you the high quality, easy viewing experience you deserve while supporting the hard work and creativity that go into making films and shows," MPAA chief Chris Dodd told

The service offers search results from iTunes, Amazon and Hulu along with less well-known options such as SnagFilms and WolfeOnDemand. More partners are on the way.

KPMG recently found that 94% of "the most popular and critically acclaimed films" were available legally via online video-on-demand services.