Leading online TV firms create Streaming Video Alliance
Michelle Clancy
| 15 November 2014
The Streaming Video Alliance has officially launched, with a mission to facilitate the creation of architecture, standards and best practices that will scale the infrastructure for online video and improve efficiency for all providers in the ecosystem.

Initial Alliance members include Alcatel-Lucent, Charter Communications, Cisco, Comcast, EPIX, Fox Networks Group, Korea Telecom, Level 3 Communications, Liberty Global, Limelight Networks, Major League Baseball Advanced Media, Qwilt, Telecom Italia, Telstra, Ustream, Wowza Media Systems and Yahoo!.

“In a world where streaming video exponentially grows, the challenge to everyone in the ecosystem is profound,” the group said.

“The magnitude of the online video challenge calls for a new open architecture that can address the scaling of streaming video, operational requirements of content providers, network operators and content delivery networks while preserving the quality of experience expected by consumers.”

The group will focus on three initial areas: open architecture, quality of experience and interoperability.

It will define specifications for the architecture and functionality of network and cloud-based streaming and caching infrastructure to support the growth of on-demand and live online video. This it hopes will create a common approach to defining, measuring, optimising and reporting the quality of the video streaming experience for content providers, network operators and consumers.

In addition, the alliance also hopes to construct standards for interoperability and performance to ensure content providers, content delivery networks and network operators can efficiently stream high definition and high quality video to consumers throughout the world.

“In light of this extraordinary demand for and shift to online video consumption, many industry members have come together to begin to foster collaboration on a new open architecture and ensure online video will continue to flourish,” the Alliance said.

“The hope is that companies throughout the ecosystem will join this effort to develop a multi-faceted solution that works for all elements of the ecosystem.”