Mediapro, DirecTV produce new LATAM Formula One network
Juan Fernandez Gonzalez
| 16 November 2014
Following the earlier announcement of an agreement with Formula One World Championship for the sports rights in Latin America, Mediapro is to launch a premium channel, distributed by DirecTV across the whole region, with the exception of Brazil.
As the rights were formerly owned by Fox Broadcasting Company, Mediapro has also reached an agreement for shared rights of 10 races, with DirecTV exclusively live broadcasting the other 10.
The new channel will be launched across all the premium platforms - cable, satellite and Internet - and will cover the races as well as the classification rounds, the training sessions and extra interviews and reports.
Earlier this year, the Spanish production house purchased the Formula One broadcasting rights for pay-TV and free-to-air (FTA) in every Latin American country except Brazil. The championship has a large fan community among Latin and Hispanic communities, targeting a worldwide potential audience of 400 million viewers.
Through this new channel, Mediapro aims to reinforce its position in the world sports broadcasting rights market, in which it also manages La Liga rights, as well as the other main European football leagues.