Business Bureau teams up with Colombia's CRC
Juan Fernandez Gonzalez
| 18 November 2014
In order to generate more comprehensive figures regarding the various Latin American pay-TV markets, Colombia's Comisión de Regulación de Comunicaciones (CRC) has reached an agreement with consultancy firm Business Bureau.
bbbureaucrcAccording to Luz Castillo, Business Bureau's account manager in the country, the deal aims to fulfil CRC's need for more diverse sources of information so it can improve its database regarding Colombia's telecoms sector. The consultancy firm operates in Buenos Aires, Bogota, Mexico DF and Miami.
"It's a huge honour for us that a prestigious commission like CRC has asked us to get to know the market better," said Oracio Gennari, Business Bureau's president. "We are proud to be able to say we are experts regarding multi-platform environments and consumer behaviour.
"We can currently offer a complete overview of Latin America's online offer and demand, available platforms and over-the-top (OTT) consumption, among other market aspects."