Eutelsat, Spacecom team to beam over African hotspots
Joseph O'Halloran | 20 November 2014
Leading satellite operators Eutelsat and Spacecom have forged a partnership agreement in order to drive expansion across Africa's fastest-growing video neighbourhoods.
The arrangement will see the firms establish a framework for cross-commercialisation of Ku-band capacity connected to the high power African service areas of the EUTELSAT 16A satellite at 16° East and Spacecom's AMOS-5 craft at 17° East. The combined channel line-up of both satellites already comprises over 100 free-to-air African and international channels over a footprint covering over 30 million TV homes across Francophone Africa and extending to Ghana and Nigeria.
Launched in 2011 and equipped with identical Ku-band African footprints, the EUTELSAT 16A and AMOS-5 satellites host free-to-air channels as well as pay-TV, DTT and free-to-view platforms. The two operators are confident that they can pool their commercial efforts to ignite further growth at what is already the leading DTH and free-to-air video neighbourhood in West Africa. Moreover, they assert that in addition to improving the quality and effectiveness of broadcasting services, the partnership 'raises the bar' for service continuity.
"This agreement between Eutelsat and Spacecom shows how neighbouring operators can combine their strengths to offer Africa's broadcast community the full benefits of their expertise," said Rodney Benn, Eutelsat's regional VP for Africa, commenting on the partnership. "Spacecom is one of the most dynamic satellite companies in the African marketplace and we look forward to working with them on building on our shared vision of aggregating the most compelling content for TV viewers at a single neighbourhood."
Addded Amir Carmeli, SVP sales West Africa & France of Spacecom: "Africa is a tremendously dynamic market for digital broadcasting. Our agreement with Eutelsat enriches viewers' experiences throughout the continent. By creating a joint effort that aggregates content and improves the commercial reach of advertisers, we are optimising the broadcast environment. The availability of diverse and quality broadcasts from Africa and abroad, extends the limits of African entertainment possibilities and develops social and educational values."