Amagi expands Japanese cloud-based TV operations
Rebecca Hawkes
| 20 November 2014
Amagi, the Indian cloud-based TV broadcast platform developer, is looking to expand its Japanese broadcasting business by opening a sales and support office in Tokyo.

The office will be managed by Shunsuke Matsuda, former executive technology officer for future strategies at Panasonic.

"The office creates a range of opportunities for Amagi Japan and has great potential to further deepen our engagements with the Japanese broadcasting industry," said Matsuda. "TV networks in Japan are looking for cost-effective solutions for OTT and traditional playout, and are seeking partners who can provide both playout and add monetisation capabilities."

Baskar Subramanian, co-founder, Amagi, added: "Japan is a key market for us and our expansion into the region is a testament to the growing confidence of TV networks in our platforms and technology. It presents us with a tremendous opportunity to work with local broadcasters to positively impact their operational efficiencies and create more avenues for channel monetisation".

Headquartered in Bangalore, Amagi's broadcast clients include Zee TV, ETV, Viacom 18, Horse & Country TV, AMC Network, and Bloomberg TV.