Epic launches generic-specific Hindi TV channel in India
Rebecca Hawkes
| 20 November 2014
The long anticipated Epic Channel labelled India's first generic-specific channel is set to reach almost 35 million homes as it launched nationwide across satellite and cable TV platforms yesterday (19 November).

The channel is now available on direct-to-home (DTH) satellite platforms Tata Sky, Airtel Digital and Videocon d2h. Distributor, IndiaCast, is also reportedly in carriage talks with Reliance Digital TV.

Multi-system operators Hathway, DEN Networks, IndusInd Media & Communications (IMCL) and GTPL are among the cable networks also offering the new channel, the launch of which was delayed due to licensing issues.

Epic Television Networks a project initiated by billionaire investors Anand Mahindra and Mukesh Ambani, and former managing director of Walt Disney India, Mahesh Samat is behind the channel which offers action, drama, comedy, supernatural and narrative non-fiction content, all held together by Indian history, folklore and mythology.

Epic Channel will initially be offered without charge, but will become a pay-TV proposition after six months. It is also likely to be syndicated for broadcast abroad, according to the company.

"We believe our content will have enough pull in not just diaspora but also beyond diaspora and in non-conventional markets. We will take our content internationally," Mahesh Samat, managing director, Epic Television Networks, told Television Post.

Ravina Kohli, former head of RF TV, has been enlisted as head of content, while Big CBS' former business head Aparna Pandey is taking on the same role at Epic. Niharika Kotwal is head of production, while Manish Thukral is chief financial officer.