Nelvana to use Kin Community for YouTube optimisation
Michelle Clancy
| 21 November 2014
Nelvana has appointed Santa Monica-based digital media company Kin Community to manage and optimise its kid-focused content offerings on YouTube.

Nelvana is Corus Entertainment's animation and distribution company and the partnership will use Kin Community's specialisation in the non-linear space to expand Nelvana's global presence on YouTube channels and drive engagement with its various kids' brands. These include Max & Ruby, Franklin and Friends, Babar and the Adventures of Badou and The Berenstain Bears.

"Kin Community is the ideal partner to manage our Nelvana library on YouTube," said Colin Bohme, vice president of television at head of Corus Kids. "Views of Nelvana's brands on YouTube are accelerating quickly, and Kin's world-class YouTube analytics and insights ensures that we maximise the revenue potential of this important new digital distribution channel."

The agreement follows Corus' recently announced strategic partnership with Kin Community that created Kin Canada. Kin Canada combines Kin Community's Canadian creators and audience with Corus's portfolio of women's TV properties to offer unique cross-platform opportunities to advertising brands in Canada.

"We are thrilled to manage and represent Nelvana content on YouTube," said co-founder & CEO Michael Wayne. "Expanding into high quality family content is an organic progression of our business. Kin's female audience will naturally be drawn to Nelvana's programming."

The company said that Kin Community has attracted more than 28 million network subscribers and almost five billion lifetime video views.