Media Group Ukraine (MGU) has launched a new channel named Indigo TV.

Taking its name from Indigo children, it is aimed at a mostly female audience, offering viewers local and foreign series and programmes about lifestyle, cooking, travelling, health, self-development and parenting.

Indigo TV is distributed round-the-clock via cable and its audience is aged 18-54, living in cities with a population of 50,000+.

MGU already lists the national FTA channel Ukraina, entertainment-based channel NLO TV, pay-TV channels Futbol 1 and Futbol 2 and OTT service OLL.TV among its assets.