Freeview is launching the latest instalment of is popular ‘Entertainment. It’s even better when it’s free’ campaign.
This weekend the terrestrial platform is debuting ‘Left Behinds’, which focusses on the items left behind after a jumble sale; a motley crew of well-used toys, ornaments and stuffed animals who haven’t been given a new home.
As everything is packed up, Ted the Teddy sings Foreigner’s classic, “I Want To Know What Love Is” before the other characters join in for the grand finale. The heart-wrenching performance is witnessed by a gobsmacked man, establishing the central campaign idea that entertainment is even better when it’s free.
Owen Jenkinson, Freeview’s Head of Marketing, said: “This campaign follows our much-loved ‘Tadpoles’ and ‘Cat and Budgie’ ads. We’re introducing new characters but the ad is just as surprising and effective at demonstrating the joy of having free entertainment.
The campaign will be supported with interactive VOD activity across 4OD and ITV Player.