Messi raises Ooredoo video to YouTube pinnacle
| 25 November 2014
An Ooredoo advertising campaign featuring a competition to meet football superstar Lionel Messi has become the most watched video from an Arab brand on YouTube, with over 11 million views.
Simply Do Wonders, the first ever global campaign from the Qatari telecommunications operator, offered 12 lucky winners a prize to meet the Barcelona player, after they – and many others – embraced technology by uploading videos of their own football prowess.
The TV commercial for the campaign was named the tenth top viral video in the world during the 2014 FIFA World Cup.
The Ooredoo competition winners – who recently flew to Barcelona to meet their sporting hero and to watch Messi play a match – came from Tunisia, The Maldives, Qatar, Indonesia, Algeria, Kuwait, and Palestine, with two additional places given to children from Gaza.
"The reason I began the Leo Messi Foundation and teamed with Ooredoo is to let children know if they work hard, they really can do wonders," said the Argentine footballer. "Ooredoo's support for this contest and their on-going work to promote sport and healthy lifestyles is a great example of how leading companies can make a difference."
Ooredoo Group received over 500,000 posts on Instagram, 110,000 engagements with the brand on Twitter and 130,000 new fans on Facebook during the Simply Do Wonders campaign period.
Dr Nasser Marafih, group CEO, Ooredoo, said: "This competition has brought football fans around the world together and showcased the skills and aspirations of young people. Working with Leo Messi has enabled us to reach a whole new audience, and we hope together we can keep them engaged and supported through our initiatives for young people."