Two-thirds of Americans watched online video in October
| 25 November 2014
About 191.5 million Americans — almost two-thirds of the population — watched online video via desktop computer in October 2014, according to comScore's Video Metrix service. Google Sites ranked as the top video content property once again.
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 162.3 million unique viewers. Facebook ranked No 2 with 93.8 million viewers, followed by AOL with 86.3 million, Yahoo Sites with 57.1 million and VEVO with 48.2 million.
Meanwhile, AOL was the top video ad property. AOL's video ad reach was 53.8% of the total US population in October. BrightRoll Platform came in second with a 52.3% reach, followed by LiveRail with 52.1%, SpotXchange Video Advertising Platform with 51.6% and the Q1Media – AdExcite Video Platform with 50.5%.
And finally, the October 2014 YouTube partner data revealed that entertainment channel Disney/Maker Studios climbed back into the top position in the ranking with 44.7 million viewers. VEVO occupied the No 2 spot with 44.3 million unique viewers, followed by Fullscreen with 37.3 million, Warner Music with 24.5 million and ZEFR with 23 million.