UK live TV age gap emerges as kids flock to online TV
| 25 November 2014
New research published by the country's broadcast regulator has revealed the extent to which the UK's younger TV viewers are eschewing live TV compared with their elder compatriots.
ofcom2In its Children's Digital Day research, Ofcom found that older children aged 11-15 are watching half the amount of live TV as adults, namely 1 hour 32 minutes versus 2 hours 58 minutes.
The study also found that nearly all UK adults reported watching live TV every week over the course of a week (94%), compared with just over three-quarters (78%) of children aged 11-15 and 90% of 6-11 year olds.
Revealing a trend that could confirm that the current huge demand for subscription video on demand (SVOD) in the UK has decades of longevity, older children were found to be spending six times longer than adults watching short online video clips on sites such as YouTube and Vimeo; that was 33 minutes versus 5 minutes.
The research also found that nearly half (45%) of 11-15 year olds watch online video clips on websites every week compared with a fifth of adults. These video clips account for around a fifth (19%) of overall viewing time for this age group compared with just 2% for adults.
Interestingly children aged 11-15 watch a similar amount of free on-demand TV - from services such as the BBC iPlayer and Channel 4's 4oD - to adults each day (13 minutes versus 12 minutes). But a greater proportion of adults are likely to watch these services each week (38%, compared with 26% of 11-15 year olds).