Sunset+Vine wins Channel 4 Rio 2016 Paralympic production contract
| 26 November 2014
Following what it calls an 'extensive' tender process, Channel 4 has awarded the production contract for its live coverage of the Rio 2016 Paralympic Games to Sunset+Vine.
paraolPart of the Tinopolis Group, the sports production company will produce over 200 hours of live coverage and highlights across the games which take place in September 2016. The deal represents repeat business for Sunset+Vine which co-produced Channel 4's coverage of the 2012 event which reached record audiences in the UK and, claimed the broadcaster, had significant impact on changing viewers' attitudes and perceptions towards disability.
The new partnership with Sunset+Vine promises to extend the investment in disabled talent, with further details being announced in January 2015. "The Rio Paralympics will be one of the defining events of 2016," commented Ed Havard, Channel 4's head of live events. "We're delighted to be working with Sunset+Vine to showcase the Games for our audiences and to build on the extraordinary success of the 2012 coverage."
Sunset+Vine chairman Jeff Foulser added: "We're delighted to be teaming up once again with C4 to bring the 2016 Paralympic Games to the UK audience. Our award-winning experience from London 2012 and the expertise we have developed from subsequent events has enabled us to demystify para-sport and present it in an exhilarating and entertaining way."