MEASAT introduces HGTV to Asian viewers
| 27 November 2014
US TV network HGTV is to be launched on Malaysian direct-to-home (DTH) satellite platform MEASAT on 4 December 2014, following a deal with distributor Globecast.
MEASAT HGTVHGTV, which is owned by Scripps Networks Interactive, promises to provide entertaining and inspiring shows about property, hybrid construction, design and extreme spaces to subscribers of MEASAT's satellite service.
The lifestyle channel will be carried in high definition (HD) by MEASAT-3's global C-band, which covers more than 100 countries in Asia, Africa, the Middle East and Europe.
"Globecast looks forward to HGTV becoming as popular here as it is in the US, where it has been ranked as the number one lifestyle brand, reaching over 99 million households," said Soo Yew Weng, senior vice president of sales and marketing, Globecast Asia.
Globecast also provides playout, content preparation and select post-production services for all four of Scripps Networks' regional channels – HGTV, Asian Food Channel, Food Network and Travel Channel – across the Asia Pacific region.
"We see great potential in HGTV and look forward to be part of its launch to the market," said Raj Malik, senior vice president, sales and marketing, MEASAT.
"With the addition of HGTV, MEASAT's 91.5° East video neighbourhood has grown to 57 HD channels distributed and remains Asia's strongest C-band HD platform."