4K TV shipments skyrocket 500%
| 27 November 2014
Although 4K TVs have been available for several years now, shipments in 2014 have significantly accelerated due to broader competition and more accessible price points activating new consumer groups.
According to the DisplaySearch Quarterly Global TV Shipment and Forecast Report, 4KTV shipments jumped more than 500% year-over-year in the third quarter, to top three million units, bringing total shipments to 6.4 million units in 2014.
"With a scarcity of content and streaming options, much of the early success for 4K will rely on education campaigns from brands and price compression that will make it more affordable," said Paul Gagnon, director of global TV research at DisplaySearch.
China is the leading 4KTV consumer market, and local Chinese brands are now fiercely competing with Samsung, which is aggressively pushing for growth in China. China will remain the focal point for 4KTV unit volume growth, accounting for more than 60% of global 4KTV shipments in Q3; plus, it has the highest share of 4K shipments of any region, at more than 13%.
Western Europe is the next strongest region with 6% of 4KTV shipments, a significant increase since the beginning of the year.
With 36% of the 4KTV shipments, Samsung led the market on a revenue basis globally in Q3 2014. The company has significantly outpaced all other brands. Chinese brands have a stronger share thanks to greater volume within China, and a low average price compared to global brands competing in markets outside of China. However, with the arrival of greater competition in North America and other markets, as well as rising 4KTV exports from Chinese brands, competitive price compression will be difficult to avoid for most brands.