Millicom launches Tigo Sports in Bolivia
Juan Fernandez Gonzalez
| 27 November 2014
Sweden's Millicom has announced that its operation in Bolivia will launch a new Tigo Sports TV channel, kicking of immediately.

tigobolThe channel has been available in Paraguay since February and the Bolivian version will exclusively feature top matches from the country's football league, the Liga de Fútbol Profesional Boliviano, starting with the Clásico between the two La Paz teams, Bolivar and The Strongest. Tigo has been the sponsor of the Bolivian Football League since 2013.

The channel will also exclusively feature the English Premier League, FIFA World Cup qualifying matches, basketball, motor racing, golf and sports news updates from around the world. It will also include a feature on Chavo Salvatierra, the world champion Bolivian rally motorcyclist.

Tigo Sports in Bolivia will be available 24/7 in HD exclusively to Tigo Star mid and premium package customers on cable and via the company's new and fast-growing satellite service which launched in May.

"There is an enormous appetite for sport in Bolivia and we are delighted that Tigo Sports will bring the best action to our customers via cable and our new satellite TV service," said Hans-Holger Albrecht, Millicom's president. "It is another example of how we are combining great content with great technology to promote the digital lifestyle and make Tigo the leading name for such services in our markets."

Millicom operations have been lately seen growth in Latin America, with pay-TV, especially regarding direct-to-home (DTH), gaining importance among the company's telecom businesses.