Formula 1 coverage hits top gear for NBC Sports
| 28 November 2014
NBC Sports Group's coverage of all 19 races in the 2014 Formula 1 championship — across NBC, NBCSN and CNBC — have produced record viewership with coverage up over 30% compared with 2013.
Moreover, according to data from The Nielsen Company, NBCSN delivered the most watched F1 season ever for a single cable network, averaging 385,000 viewers for its live coverage of 12 races this season, up 86% against 2013 (207,000) and the best F1 season ever for a single cable network, surpassing the previous record held by SPEED in 2007 (379,000 for 13 races). NBCSN's 2014 average viewership of 385,000 was also up 24% compared with 2012's average viewership on SPEED (311,000).
Across 16 races — 12 on NBCSN and four on CNBC — live coverage combined to average 348,000 viewers, tying the 2011 season on SPEED as the best F1 season on cable in seven years, up 77% compared with NBCSN/CNBC's F1 average viewership in 2013. This was also up 12% versus SPEED's 2012 F1 average viewership with gained 313,000.
NBC's presentation of the Canadian Grand Prix on 8 June averaged 1.462 million viewers to rank as the most watched F1 race in seven years and the most watched F1 race for NBC Sports Group since it acquired exclusive Formula One rights prior to the 2013 season.
NBC Sports Live Extra also saw significant gains with its streaming online video offering. This platform generated 6.1 million minutes streamed from live races, up 290% compared with the previous year. It attracted on average 8,100 unique viewers and 322,000 minutes consumed, up 140% and 159% compared with the same metrics in 2013.