LATAM's pay-TV subs set to near 90MN by 2018
Juan Fernandez Gonzalez
| 02 December 2014
With Latin America's pay-TV sector rapidly growing in both large and small countries of the region, the subscriber base of the seven largest markets will near 90 million over the next four years.
dataxisAccording to Dataxis' latest report, by 2018 pay-TV penetration in the region will be almost 60%, 4.6 times more than eight years ago.
Brazil, Mexico and Peru are set to see the greatest growth rates due to their relatively low rates of development. Argentina, Brazil, Mexico and Colombia will be the four largest pay-TV markets by number of subscribers, accounting for 85.1% of total subscribers in the region in 2018.
Dataxis forecasts that more than nine out of ten pay-TV subscribers will be paying for a digital service by 2018, with direct-to-home (DTH) claiming 58.4% of total pay-TV subscribers. Digital cable will rank second with almost 30% of the total, while IPTV will account for just over 6%.
Dataxis research also shows that during the past five years a high concentration of business was registered by the ten largest pay-TV groups in the region, with America Movil and DirecTV being the two groups with the greatest growth rate in the period.
By the end of 2014, pay-TV revenues in the seven countries covered will reach $21.45 billion, while by 2018 revenues are expected to top $25.1 billion.