LAMAC appoints new manager in Mexico
Juan Fernandez Gonzalez
| 02 December 2014
The Latin America Multichannel Advertising Council (LAMAC) has reinforced its regional team by appointing Fernanda Campos as new country manager in Mexico, following the appointments of country managers in Argentina, Colombia and Chile.

lamacmexCampos has a wealth of experience in advertising, having worked on development, strategy and implementation of ad campaigns for Unilever, Warner Bros and Mattel, among others. Before being appointed by LAMAC, Campos was working for the agency Initiative Mexico.

"We are very happy to have Fernanda on our Mexican team," said Gary McBride, president and CEO at LAMAC. "She brings with her a wide knowledge of media planning."

Campos commented that she considers "advertisers are still too focused on traditional media and are not aware of the advantages offered by the new platforms. This is why we are here to guide them to work with the new media and discover new opportunities."

According to LAMAC's CEO, the main function of the country manager will be to stimulate new planning models in Mexico so advertisers are able to make the most out of new media and pay-TV possibilities