Zenterio, which develops an independent software platform for interactive TV, and Metrological, a TV application store provider, have signed a strategic partnership agreement.

The combination of Zenterio OS and Metrological’s product suite means that the two companies now will be able to offer a combined service revenue package towards TV operators.

“Pay TV operators have a great position to shape the interface and provide a very attractive Digital Entertainment Service. A strong value proposition must be based on insight of their customers’ preferences and the capacity to offer the services at an attractive price,” said Robin Rutili, CEO, Zenterio.

“Combining Metrological’s powerful application eco system with Zenterio’s platform will enable Pay TV operators to fully leverage their market position, existing infrastructure and access to content in a great way. We intend to offer immediate revenue opportunities through a solution that will allow Pay TV operators to continuously evolve their business proposition.”

The partnership will also be beneficial for system integrators that can offer the Metrological platform as a pre integrated option in Zenterio OS and for content providers that will get an increased addressable market for their services.

Metrological has developed a framework technology on which operators can launch, operate and monetise their App Store. By integrating Zenterio’s and Metrological’s product suites, delivers unique ways to leverage on the monetization of attractive content services and applications in new innovative ways such as personalization and advanced search and discovery.

“Pay TV operators face an increasing demand to reduce churn and increase their ARPU at minimal costs. The Metrological Application Platform provides consumers with the content they want, at the right moment on the device they want. The combination of our platforms enables our customers to address the consumer needs to deliver this personalized content, increase their loyalty and enhance the ways to monetize the Pay TV operators’ assets”, said Jeroen Ghijsen, CEO, Metrological.