A new SVOD service named T-Mobile Zone has been launched on the TVN-owned one demand platform Player.pl in Poland.

Dedicated to T-Mobile customers, it consists of three basic packages – Start, Kids and Multi – and uses a monthly subscription model that enables customers to purchase or unsubscribe at any time.

They can also try the Multi package free of charge for a month.

T-Mobile Zone is accessible on Android, iOS and Windows Phone mobile devices, as well as via web browsers on PCs.

Commenting on the new service, Grzegorz Bors, chief commercial officer of private market at T-Mobile Polska, said: “T-Mobile accompanies its customers in all major life domains. Not only do we facilitate communication, but we assist them in managing their finance through our banking services or in fleet management as well. Now, in partnership with TVN, we open the doors to mobile entertainment any time and any place they wish and within the best offer available on the market.

“Since we attentively follow global trends, analyze signals indicative of changes in customers’ habits and attentively listen to their needs, we are in a position to offer the best, innovative solutions. Combining the competencies of T-Mobile and TVN, i.e. the best network and an extensive content library, is an excellent response to the needs of the Polish consumers. The service will be available to everyone from December 3rd”.

Markus Tellenbach, president and CEO, TVN, added: “TVN is already the audience leader in television and now we are further strengthening our leading position in the booming video on demand market. Entering into the partnership with T-Mobile is a natural step in our mobile strategy that responds to rapid changes in consumers content consumption. This partnership combines T-Mobile’s outstanding technology and customer service with TVN’s excellence in news & entertainment content”.