AOL expands online video scale with Vidible acquisition
| 03 December 2014
In its latest foray aiming to boost its credentials in the online video industry, AOL has bought the Vidible cross-screen video management and exchange platform for buyers and sellers of digital media.

vidibleFounded in 2012, Vidible's video management and exchange technology is designed to enable buyers and sellers of digital media to manage and monetise video content across all devices. The platform offers a self-service set of tools and exchange capabilities with real-time reporting allowing publishers in need of contextually relevant videos for their sites to source and manage content. Before the acquisition, the company's funding was led by IDG Ventures and Greycroft along with the New York Times.

AOL has spent most of 2014 boosting its online video position through strategic purchases and partnerships. Only weeks ago the company and Publicis Groupe announced their intention to launch into programmatic video and linear TV. The terms of the deal with Vidible have not been disclosed as yet but AOL believes it can now extend what it claims is its leadership position in video content management and syndication, creating the most comprehensive set of video content management tools in the marketplace for creators and publishers.

"AOL is focused on transforming the digital media environment by creating an open marketplace for video," said Dermot McCormack, president of AOL Video and Studios. "We are thrilled to welcome the Vidible team to AOL as we accelerate our mission of providing our partners the platform and tools they need to better create, curate, syndicate and monetise their content across the globe."

"We're excited to be joining AOL, a company that is at the forefront of video," added Tim Mailman, president and co-founder of Vidible. "The combination of AOL Video and Vidible accelerates our vision of making content management and syndication available to video content creators and publishers everywhere."