Channel 4 launches new online portal for sales distribution
| 04 December 2014
Looking to reach out to more new customers as well as existing ones, the UK's fourth largest broadcaster Chanel 4 has launched a new TV programme sales website.
c42The launch is designed to build on Channel 4's UK programme distribution activity and will combine the licensing of its programme archive, with more recent shows sold in partnership with independent producers.
Available at www.channel4.com/distribution, the site will feature a mix of content the broadcaster offers for sale to other linear broadcasters in the UK and Ireland. During 2014 Channel 4 has struck a number of such deals notably with Scripps Network for series featuring Nigella Lawson and Jamie Oliver, as well as titles such as Coach Trip and A Place In The Sun; with UKTV for a package of factual, lifestyle and comedy titles, building on previous major deals with the broadcaster; and with Discovery, London Live, BSkyB, Viacom and TV3.
The site will include a searchable catalogue together with programme information and links to view programmes via the buoyant 4oD video on-demand (VOD) service for screening, enabling, said the broadcaster, programming teams to explore more easily the shows available. Accompanying the launch of the new UK programme distribution website will be a brand new brochure showcasing a selection of programmes from the catalogue including brands such as Skins, Ali G, Made in Chelsea and Four in a Bed.
Commenting on the launch, Channel 4's head of distribution Carl Pfeiffer said: "The launch of our website and brochure is an exciting time. As well as facilitating our existing relationships with broadcasters, I believe this can help us work with more producers across the sector who are looking to grow revenue. Channel 4 Distribution is a significant part of our commercial activity and it's great to be able to shout even louder about it. "