TV5, BNM to bring over-the-top TV to Philippines
| 04 December 2014
Broadcaster TV5 has teamed up with digital channel operator Brand New Media (BNM) to launch an online TV network and establish a production studio in the Philippines.
Due for launch in February 2015, the digital network 4ME will carry original content from the Philippines and overseas in genres including food, health, music, fashion, technology, comedy, celebrity and sport.
4ME will be available to view via the TV4ME.ph domain on any Internet-connected device, without a subscription fee. It will be powered by BNM's over-the-top (OTT) video platform ChannelPLAY.
"Given TV5's capacity to produce high quality content, the programmes to be shared around the world via the 4ME multi-channel Internet TV will surely benefit more Filipinos, especially as media consumption skews increasingly towards multiple devices. Aside from being one of the biggest industry milestones in Philippine broadcast history, it is also a key component towards delivering on the multiplatform promise of the group," said Emmanuel C Lorenzana, president and CEO, TV5.
Damien Bray, global director, BNM added: "4ME will take a dominant position in the emerging digital media landscape in the Philippines. Audiences are converging to digital and social media in large numbers, particularly the early adopters and opinion leaders so coveted by advertisers. The content offer on 4ME will be the most comprehensive in the market with a mixture of new channels for audiences to discover, along with well-known and most-loved content brands. Best of all, it will be a free service with no subscription fee, bringing compelling content to all Internet-connected Filipinos."