SpotXchange cashes in on 'explosive' programmatic ad growth in 2014
| 05 December 2014
The third quarter results for the SpotXchange video advertising platform has shown the dramatic uptake of programmatic advertising across 2014.
SpotXchange claims to have made 'great strides' towards global expansion in 2014, bolstered by RTL Group's acquisition of a majority stake in the company. RTL has already begun to implement SpotXchange's programmatic technology with some of its European operations, starting with RTL Nederland's Videostrip and IP Deutschland's Netzathleten Media.
SpotXchange's international revenue, driven by the company's operations in Europe and APAC, grew 173% for the first three quarters of 2014 compared with the same period in 2013. During this period, the company's international programmatic revenue grew 340%.
Mobile represented the fastest growing segment in the business for the second year in a row, with mobile and connected TV revenues increasing 84% from Q2 to Q3 in 2014. SpotXchange now claims over 8.5 billion monthly mobile ad opportunities across mobile Web and mobile apps as of November 2014.
Among its corporate milestones for 2014, the company reported net revenue growth for the first three quarters of 2014 of 136% compared with the first three quarters of 2013, with programmatic revenue increasing by 282%.
"This has been an incredible year for SpotXchange as we've experienced tremendous growth in revenue and taken huge steps towards global expansion and the continued innovation of our programmatic video technology," said SpotXchange CEO Mike Shehan. "We're excited for what 2015 has in store as we continue our mission to give publishers and advertisers around the globe the best in class video advertising platform and services."