Fashion Television is launching its European feed on the Astra orbital position of 19.2 degrees East, as well as on Eutelsat’s Hotbird.

The broadcaster took over the frequencies formerly occupied by New York based Fashion One as a result of an agreement between the two networks.

“Fashion Television is excited about its launch in Europe, especially on an existing channel position that already has many fashion enthusiasts tuned into as a top destination for fashion and lifestyle content,” said Ralph Siebenaler, who spearheads the international expansion of Fashion Television.

Together with the launch of the channel, Fashion Television set up its international headquarters in London where all European activities are coordinated under a new management team.

Fashion Television is Canada’s first and only 24-hour English language fashion channel dedicated to the world of art, architecture, photography, and design.

“We are excited about the agreement with Fashion Television, which concludes our strategy to move to a paid only model, and at the same time allows our viewers to continue to enjoy the high quality of basic fashion content that Fashion One has started out with,” said Ashley Jordan, CEO of Fashion One.

“Over the last years, Fashion One has moved from a purebred fashion channel into lifestyle, reality content, news and more expensive and higher-end productions clearly beyond a free-to-air business model.”