CCTV bags Chinese rights to future Olympics
DetailsRebecca Hawkes | 09 December 2014
China's state broadcaster CCTV has been awarded the exclusive broadcast rights in China for the Olympic Games in 2022 and 2024, as well as the Tokyo Winter Olympics in 2018.
The deal includes the broadcast rights across CCTV's free-to-air TV subscription TV, online and mobile platforms – as well as the rights to broadcast all editions of the Youth Olympic Games until 2024.
President of the International Olympic Committee, Thomas Bach said: "[CCTV has] demonstrated many times their ability to bring first class coverage of the Olympic Games to hundreds of millions of Chinese people. The revenue the IOC has secured from this agreement will be redistributed to support future organisers of the Olympic Games, as well as supporting sport and athletes in China and around the world."
Hu Zhanfan, president of CCTV, added: "This is a win-win agreement. CCTV has been contributing enormously for the recognition and promotion of the Olympic Games and the Olympic Movement in China and we are determined to be, as always, a powerful and exceptional partner of the IOC."
CCTV has an existing contract with the IOC to broadcast the Rio Olympics in 2016.