Cablevision Systems has announced that Mickey Paxton has joined the company as senior vice president and executive director of creative services.

Paxton is now responsible for the execution of Cablevision's marketing and brand initiatives, supporting the company's suite of Optimum-branded products and services. This includes oversight of both internal and external creative services teams.

"Mickey is a seasoned creative professional with an impressive track record of implementing breakthrough marketing and advertising efforts for a wide variety of established companies," said Matt Lake, Cablevision's senior vice president of marketing and advertising. "His experience creating successful, high impact integrated campaigns will be a great benefit to Cablevision as we continue to focus on elevating the Optimum brand within our marketplace."

Prior to joining Cablevision, Paxton held executive positions at creative agencies including J Walter Thompson and Ogilvy & Mather, managing integrated campaigns for clients such as Unilever, Converse and PepsiCo. Most recently, Paxton served as chief creative officer of Jumpinfish LLC, a strategic production collective with clients including the NFL and Amazon. He holds a BS in advertising from Syracuse University