Thai broadcaster Thairath TV is teaming up with TV Thunder to produce a local version of Armoza's studio game show format Who's Asking?, scheduled to air from February 2015.

The first season on digital terrestrial TV (DTT) channel Thairath will comprise 39 episodes and be shown weekly at 4pm on Sundays.

United Studios of Israel originally developed the game show, which hinges on not only who answers the questions, but who is posing the questions too.

"We are excited to bring this unique quiz show format to Thairath TV in February. Who's Asking? Thailand will offer an experience which has never been seen before in other quiz show," said Natakrit Wannapinyo, VP of Business Development, TV Thunder.

Avi Armoza, CEO, Armoza Formats, added: "Who's Asking? brings fresh elements to the world of studio game shows through the unique question mechanic, making it more accessible for audiences and players of all ages in a simple yet refreshing way. We look forward to working with Thairath TV and TV Thunder and to seeing the first adaptation of Who's Asking? airing in Thailand."