Belgian cable operator Telenet is bundling its various catch-up TV, on-demand and TV Everywhere services under a single brand and app, Telenet Play.

“Telenet is the only operator in Belgium to bundle the content of local broadcasters, an extensive collection of international movies and series, and the best TV functionalities, such as Terugkijk TV (Lookback TV or catchup TV), in one smart and simple product,” the company claims. Play costs €10 a month, and is available from Monday, December 15.

“In combination with a digital TV subscription, Play offers customers a total solution for their television time. They can enjoy unlimited access to linear TV, Terugkijk TV, recordings
and an extensive selection of movies and series on the device of their choice.”

“Television is a rapidly evolving market, where new options are tapped all the time. Delayed viewing, marathon viewing, watching on multiple screens: these are all trends that enable the consumer to decide for himself what he wants to watch, as well as where and when, ” said Inge Smidts, Senior VP Residential Marketing.

“Customer surveys have revealed, however, that there was no single product available on the market that bundled all these options and combined them with a solid offer of local and international content. With Play, we now bring all of this together for the consumer on a single platform: this is unique in Belgium, simple, and it provides access to the best entertainment the Flemish media sector has in store.”

The catch-up functionality is available for 25 channels, including the major Flemish broadcasters (Een, Canvas, VTM, 2BE, VIER, VIJF), several French-speaking channels (La Une, La Deux, AB3), and channels such as Njam, Studio100 TV and Libelle.

In addition, Play offers an extensive collection of international and Flemish movies and series, including full seasons, from which the whole family can make an unlimited choice.
The customer also receives 20 additional thematic channels. Telenet also offers Play More, which covers all the functionalities of Play, topped with additional thematic channels and a larger and more recent catalogue of movies and series. Play more costs €24.95 a month.