Belgium premium service beTV is launching its Be tv Go TV Everywhere and OTT service throughout Belgium, the service is also open to non-cable clients.

Be tv Go streams live and on-demand content including exclusive US and European series and movies, over the internet to a variety of devices, including PCs, iOS and Android tablets, as well as the Microsoft Xbox One. Support for smart TVs is also expected in the future.

“This new multiscreen TV offering supports our goal and vision of delivering an exclusive pay-TV streaming service to the entire Belgian market,” said Christian Loiseau, deputy general manager of Be tv. A subscription to Be tv Go is free to cable subscribers, but others have to pay EUR42.50 a month, EUR 24.99 for the Be TV sports channels only, or buy a 24 hour pass for EUR9.99.

Content remains secure thanks to Nangra Anycast PRM, Nagra’s studio-approved DRM, pre-integrated into the Nagra MediaLive multiscreen solution. “Nagra has proven expertise in the multiscreen pay-TV space via its MediaLive solution deployed as a cloud managed service, and their teams have provided us with great support in defining, scoping and executing the service launch.”

“Working closely with Nagra, we were able to quickly go from market opportunity to commercial launch, while managing risks and reducing our upfront investment,” said Frederic Campodonico, product manager at Be Tv.

“The solution addresses all our pay-TV requirements such as studio-approved content protection and rich content delivery supporting close captioning, subtitles and multi-language audio. It also offers the CRM and associated operational business systems we needed for this new deployment.”

“Providing our MediaLive multiscreen solution as a cloud managed service offers an innovative pay-as-you-grow business model option, opening up new opportunities for Be tv and service providers worldwide”, said Jean-Michel Puiatti, SVP of Nagra’s Multiscreen Product Unit.

“This latest launch also demonstrates that Nagra’s Cloud TV Services help customers reach their business goals faster while providing innovative services to consumers.”