Rotana TV in Cairohas tapped Imagine Communications for an upgrade to HD and the enablement of the playout centre to operate completely in the file domain.

Simplifying internal operations, the enhancements enable the Egyptian provider — which broadcasts 14 discrete channels as well as time-shifts and rebrands — to deliver output via a data stream for satellite providers Arabsat and Nilesat, and to other broadcast facilities in Europe and the US. Rotana TV plans to move IP delivery to outlets in Canada and South America in the future.

"When we installed our original automated playout and asset management architecture in 2009, we knew it was one step in our continuing growth and that we would need to expand it in due course," said Naser Refaat, technical services executive manager of Rotana TV. "That system has proved extremely robust and reliable, and it is very pleasing that we do not have to lose any of that capital investment as part of our upgrade."

Imagine Communications provided its Nexio Volt servers and Nexio Farad scalable online storage systems to enable the HD capabilities. Rotana TV already had Imagine Communications' ADC playout automation and Nexio Motion digital media management in place, both of which were HD-ready.

For the HD upgrade, the platform provided a file-based environment that included ingest stations both within Rotana TV and remotely at the broadcaster's facilities in Cairo's Media Production City.

"Imagine Communications proposed a seamless upgrade to enable us to broadcast in HD and to streamline our operations by moving away from tapes completely," Naser added. "Coupled with the excellent support we received from Systems Design, the Cairo-based dealer, and from the Imagine Communications regional centre in Dubai, this was an easy choice to make."

Read more: Egypt's Rotana TV taps Imagine Communications for HD upgrade | News | Rapid TV News