Astro Malaysia has posted revenues of MYR3.9 billion (US$1.1 billion), a 10% increase year-on-year for the nine months ending 31 January 2015.

Profit after tax increased 12% to MYR376 million ($107.8 million), thanks to an expanding television customer base, a higher average income per user, and growth in advertising income, said the company which now runs pay-TV, free TV, prepaid content and packages with NJOI, Astro on the Go and over-the-top (OTT) video services.

CEO Rohana Rozhan said Astro was now in 62% of Malaysian households, with a total customer base of 4.3 million.

"We saw strong demand for HD service with over 1.9 million subscribers, a 45% increase in personal video recording service to 679,000 subscribers and a 29% rise in multi-room customers to 372,000," she said. "We are working towards sustaining this trend with more HD offerings, as well as with our 'same day' TV series, which we broadcast as soon as they have premiered in the US, UK and Hong Kong."

The company witnessed growth in linear, on-demand and on-the-go sectors, however its IPTV business remains "challenging" as the company strives to establish an "acceptable broadband service level", Rohana said.

Astro plans to provide stronger TV ratings analysis and, combined with its growing audience for broadcast services, believes its relevance to advertisers is improving.

"Astro's total advertising revenue rose by four per cent year-on-year to MYR440 million ($126.2 million)," added Rohana.

Read more: Astro reports 10% revenue rise with latest figures | Pay-TV | News | Rapid TV News