TV everywhere is becoming ubiquitous says analyst TDG: it calculates that nearly four-fifths of US legacy pay-TV subscribers have access to authenticated TVE services from most of the major networks.

"Today, some 74 million households have access to TV everywhere programmes from the Top 15 networks that TDG monitors," said Bill Niemeyer, TDG senior analyst. "This represents a 30% increase from October 2013."

Niemeyer notes that the value of expanded TVE offerings is diminished by the delay in getting TV-style OTT audience measurement into market. This in turn delays wider promotion of TVE by networks, which are rightly concerned about monetising this new distribution channel.

"The reach of TVE is finally where it needs to be," said Niemeyer. "The next step is monetising the content in such a way that networks are comfortable distributing their best, most recent content online to authenticated viewers."