The over the top streaming service has broadened its bouquet after sealing a contact deal with independent art-house content distribution group Curzon World. believes that the deal is further proof of its strategy to establish differentiation in a crowded and cut-throat online video arena. In particular it says that by working with Curzon — noted for its independent, art-house and foreign language films, including Academy Award, Golden Globe and BAFTA-winning content — takes its bouquet beyond the Hollywood fare that it regards as other providers’ staple offerings. In particular it will now be able to offer Curzon films such as Academy Award-winning Best Foreign Language Film of the Year titles The Great Beauty and Amour; Blue is the Warmest Colour staring new Bond girl Léa Seydoux and titles from renowned directors Lars Von Trier and Michael Haneke.

“Adding such respected, award-winning titles to the catalogue is the latest example of how we’re making the single best destination for all movie lovers and fans” commented European content director Simon Homent.

“We know we’ll always have users who want the latest Hollywood blockbuster releases, so we’ll always have them. That said, as more people get used to on-demand services, there’s an increasing number who want a wider choice on titles. The addition of award-winning international content will continue to set apart from those competitors who do not support local content as strongly as we do.”