YouTube has released an advertising-supported offline feature on Android and iOS smartphones in India to make video viewing on mobiles more enjoyable.
Initially using Wi-Fi or a data plan, users can then take YouTube videos offline and watch them for up to 48 hours later without an Internet connection, thus preventing slow connections and buffering interrupting viewing of online videos.
"In a country like India, the future of the Internet is mobile. 85% of the Internet population will connect to the Internet with a mobile phone before any other device. Already, we're seeing over 40% of our traffic in India come from mobile devices, and we want to make sure we are making YouTube as enjoyable as possible for these mobile-first users," said John Harding, vice president of engineering, Google YouTube.
Much of India's popular YouTube content is ready for people to view offline, from independent comedy to Bollywood movies and Bhangra, with entertainment and music videos from T-Series, Saregama and Yashraj Films.
"As a partner of YouTube we welcome this new feature which will allow people from small towns who are suffering from poor bandwidth to enjoy our vast repertoire," said Vikram Mehra, managing director, Saregama India.
Ajay Vidyasagar, regional director of YouTube partnerships, Asia-Pacific, added: "Making these popular videos available for temporary offline viewing will help fans connect more easily with their favourite content, and we hope to continue helping Indians affordably access YouTube over the next year. This new feature will also help our partners bring more viewers to their content and find even greater success on our platform".