Ditto TV enlists Hull for customer engagement technology

DetailsRebecca Hawkes | 17 December 2014

Zee Entertainment's over-the-top (OTT) video distribution platform Ditto TV is partnering with Hull to strengthen the engagement of its one million plus registered customer base.

The tie-up with Hull includes unified identity management, cross domain single sign-on, social log-in and engagement mechanics across Ditto TV's next generation iOS, Android and Web OTT users.

"We chose Hull because they were ahead of the competition with their ability to offer a single interface to all customer interaction across every device, their quick turnaround, high availability and rich feature set," said Manoj Padmanabhan, business head, Ditto TV.

Stefan Koenig, president & CEO, Hull, added: "We are pleased to have Zee Entertainment utilising our Hull connected consumer platform as a central hub that gathers all data into a unified user profile and enables multichannel communication."