Brazil's Globo licenses the People's Choice
DetailsGabriel Miramar-Garcia | 17 December 2014
Brazil's largest broadcaster, TV Globo, has licensed Armoza's prime time format, the People's Choice. The TV giant will adapt the show in-house for local audiences, with the first season comprising 13 episodes and set to air next year.
The format was developed in partnership with TF1, and was launched earlier this year at MIPCOM. It focuses on audience engagement, presenting viewers with trending, thought-provoking or entertaining dilemmas. A week without showering or without their smartphone? World peace or $1 million? Once the nation has made its choice live, participants in the studio must guess what respondents chose.
The format has also been sold in Germany, Italy, Sweden, Turkey, Thailand and Vietnam.
"We're thrilled to be building our relationship with Globo and for the People's Choice to mark our second collaboration with them," said Avi Armoza, CEO of Armoza Formats.
"The LATAM region, and Brazil in particular, is one of our key focuses for 2015 and we are proud to be extending our reach there. The show revolves around a very strong but simple idea of being able to compare ourselves to each other and seeing how well we know our nation, creating a live TV event with ultimate buzz-worthy discussions."